One of the most common things I hear as a Book Coach is “I want to write a book but I’m afraid nobody will read it” or “What if it’s no good?”
These are very understandable fears, and I want to talk about them, because fear and doubt is usually the number one thing standing in the way of us doing something great.
And writing a quality book to boost your profile and your business can definitely be great – so we need you to bust those fears!
Let’s talk about how to do that.
Let’s get realistic about your goals
When you’re worried ‘nobody’ will read it, let’s get specific.
Yes, statistically, many self-published authors will only sell a couple of hundred books. But there’s a reason for this – they have no idea how to promote the book and incorrectly believe that simply uploading it onto Amazon is all they need to do.
Kevin Costner’s Field of Dreams has a lot to answer for – “If you build it, they will come” somehow got ingrained into our collective psychology at some point and certainly in this day of social media and heavily saturated markets, it’s as far from reality as you can get.
In essence – you must be strategic with your book and have a plan to get it seen, and then people will see your book.
It’s simply a matter of following a process, and that is certainly something you can achieve, whether on your own or with help.
So as long as you don’t dump the book online and expect it to sell itself, then you’ll be all right.
How many people actually need to buy your book for it to be successful?
Let’s define success.
If you are a coach, consultant, speaker or entrepreneur, success isn’t going to be measured by book sales.
You don’t NEED to be a bestseller in order for the book to work for you by raising your profile to expert level and build your business.
These things are totally achievable without selling thousands of copies… as long as you have a strategy.
So, what’s in it for you if you write a book? What could you potentially achieve?
What are the benefits of using a book as a tool in your business?
There are many potential benefits to publishing a quality book and strategically using it as a tool in your business.
To achieve any of these, you will need to be strategic. But the good news is that none of them require you selling many thousands of copies and shaking up the world with your top ten ranking.
Let’s look at a couple of the most popular strategies you could implement.
What kind of strategy can you use for the book to achieve your goals?
If you write and self-publish a high-quality book, you can leverage it to achieve a whole range of business goals by employing any one of multiple strategies. The most common two are:
Within these strategies, here are some things you could do:
Hopefully, this blog has inspired you to seriously consider writing a book this year.
There are so many opportunities for you, and if you run your own race, big sales numbers and what other people are doing has no impact on you.
You can achieve your dreams of writing a book, becoming a speaker, and being known as an expert in your industry. That’s when the magic happens.
You can do it!
What's next?
If you’re keen to learn more, you will find my 45 Step Book Writing and Publishing Checklist very handy. Just click to access and tell me where to send it!
If you want to write a book and need some support, please contact me at any time. I have different options available to help you, depending on your goals, your budget, and where you are in the process.
If you’d like to book a free, 10-minute Book Clarity Call with me, we’ll have a quick chat about your book idea and if you could leverage it to raise your profile and make more money in your service business.
If there is good potential, we’ll talk again for longer. If I believe a book isn’t the right option for you right now, or if we’re not the right fit for each other, I’ll let you know. It’s pressure and obligation free, I promise. Use this link to book directly into my diary.
I can’t wait to work with you and help you finally write that book this year!
Cat
Download your free checklist here!
If you’re keen to get started on writing your book, you will find my 45 Step Book Writing and Publishing Checklist very handy. Just click here to tell me where to send it!